Our System
Over the years we’ve developed what we call The Auto Shop Growth Marketing System. The Growth Marketing System is a proven and established machine that delivers consistent results.
Our Growth Marketing System takes a holistic approach that we have broken down into 3 phases, upon graduation from each phase we go to the next – growing your company each step of the way.
Below you can find in more detail what we do and look for at each of the spokes demonstrated above.
Your website is the foundation of your business and marketing strategy. If you don’t have a website that is built to attract & convert visitors to pick up the phone & schedule an appointment then your marketing efforts will be a fraction of their potential.
We will design, develop, and deploy a new and improved version of your website with effective messaging and brand position. Your website will be mobile responsive and optimized for SEO & Conversion Actions – i.e. phone calls, get directions, customer inquiries via form fill, appointment scheduled, etc.
SEO is one of the most impactful digital marketing efforts when done correctly. A proper SEO Campaign entails on page optimization, unique informative content, quality link acquisition, citation development, reputation management, and a SEO focused PR Strategy.
Our proven Auto Shop SEO strategy starts with a well developed website optimized for high purchase intent keywords, unique informative content, and a strong link profile. We then begin an in depth keyword research process that ensures we are targeting high purchase intent. A great example is – ‘Auto Repair Near Me.’
In the next phase, we optimize your core website pages and map out new pages that need to be created and optimized for the keywords we’ve identified. Each of these pages is designed with a service-specific conversion in mind, utilizing conversion rate optimization best practices.
During the entire SEO process we are building links, signals, and creating press releases optimized for SEO benefit. While increasing your reviews from our reputation management & review generation system.
Your Google Business Profile can drive tremendous amounts of relevant traffic and calls to your business. The Google Map Pack accounts for over 40% of all clicks for local searches for businesses. Being present in the Map Pack is by far the most important digital placement you can have as a business.
.We have developed a proven system to increase your rankings in the Google Map Pack. We use the latest strategies and tactics to always stay up-to-date & ahead of the competition. We create new citations and local signals and create what we call entity stacks
A major factor to increase rankings in the Google Map Pack in your area is to be listed with consistent information on the important online directory sites. In addition, many potential customers that are looking for an Auto Shop or recommendations visit these directories and review sites for social proof before making their final decision.
We claim, optimize, and build out your map and directory listings on popular sites such as, Google Business Profile, Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, Judy’s Book and so so many more. Not to mention, we also validate and clean up any Name, Address, & Phone Number inconsistencies we identify along the way.
This effort assists in your pursuit to the top placement on Google, Yahoo, and Bing in the organic section of search engines for the most important Auto Repair & Shop related keywords directly in your service radius.
Our Search Marketing campaigns deliver consistent results that are immediate.
Search Marketing is advertising within search engines like Google & Bing. Our Search Marketing campaigns are some of our favorite campaigns because of the immediate impact. Within hours of launching your search marketing campaign you will notice the difference. We have developed an unmatched competitive analysis process uncovering your market’s winning offers.
Our team develops Ads with Offers that people are searching for that drive almost immediate conversion actions such as a phone call, get directions or a scheduled appointment online.
We begin our intensive Search Marketing Campaign process with Market Analysis – during this analysis we look at your market’s competitive landscape and get a comprehensive understanding on who is advertising, what are they bidding on, what are their offers, and more. After we have a heartbeat on what your competitors are doing, we go through an in-depth keyword research process and put the winning keywords through a proprietary algorithm that we’ve created to select the most profitable opportunities for your Auto Shop.
On top of this we develop high converting landing pages with high converting copy writing, prominent call to actions, appointment scheduling features to ensure we are maximizing the value of each visitor.
Social Media Marketing is organic social media management. With this service we manage your social media accounts and develop unique content that provides numerous value to your business seen below.
Our Social Media Account Management service has 3 goals:
We post engaging informative content that continually provides value to your followers resulting in an increase in engagement, follower count & brand equity. This can improve customer retention rate, allow you to engage with some of your most loyal customers, and even get new customers.
Social Media Advertising is running advertisements on social media platforms where our world spends most of their day… Think Facebook, Instagram, YouTube, TikTok, etc.
Social Media Advertising campaigns is our way of reaching a new customer base who has a high probability of being a valuable customer. We use proprietary data to target specific audiences that we have identified as a high value prospect. We can’t reveal who we target or how here, but, if you schedule a Growth Strategy Session we’d be happy to provide a bit more detail.
The Repeat & Referral System we have developed does just what you think. It improves the repeat customer and referral rate. The end goal here is to increase your customer lifetime value baseline.
Our Repeat & Referral System is a part of our Phase 2 of the Growth Marketing System. The purpose of this phase is to maximize the profitability and lifetime value of the relationships & customers that we have generated in Phase 1 and current customers. When conducted with expert detail this can be one of the most profitable activities for your Auto Shop.
Our Channel Partner System is a part of our Phase 3 of the Growth Marketing System. We work with you to find and align strategic channel partners in your area that yield outsized returns.
Identify opportunities, determine value angles, conduct outreach, and consult & coach you and your business for success. This final phase of the system should become your most effective & profitable business decision to date.
